Generative Engine Optimization

While traditional SEO ensures visibility in search engines, the rise of generative AI platforms has introduced a new frontier: Generative Engine Optimization (GEO). GEO is the practice of shaping how AI systems—like ChatGPT, Gemini, or Perplexity—understand and present your brand. Instead of just ranking for keywords, GEO helps your business control the narrative that AI delivers as the “most common answer” when users ask about you. Done right, it ensures accurate, authoritative, and favorable representation of your brand in AI-driven conversations.

The Issue

AI Search

With Google AI Overviews and the rise of AI Apps, users are finding answers to their questions without looking to traditional Google search results.

Loss of Control

AI models may pull outdated, incomplete, or inaccurate details. Worse still, incorrect facts about your brand can spread quickly when repeated by AI systems.

Missed Opportunities

As with SEO, if competitors are better represented on the AI platforms, their names may appear instead of yours.

Growth Potential

AI services have grown exponentially from 2024 to 2025. Positioning your brand within this transformation ensures long-term relevance and future success.