Multi-Brand Web Redesign and Digital Strategy for Boating Businesses

UpwardGradient-BB

Too much to read, too little time? Let our A.I.-powered podcast break it down.

BeginCast: Charlie Shackleford, a Digital Transformation for Boating Businesses
5:55

3 Complete Website Redesigns

for three distinct boating businesses.

25+ Total Design Mockups

across three distinct boating businesses.

70+ Total Webpages

across three distinct boating businesses.

“Begin Bound recently helped us migrate and re-design our business' website for Legacy Boating Club, and I have nothing but great things to say. This is the 3rd project that we have worked on with Begin Bound across multiple companies of ours, and they have never disappointed. Jesse, Simon, Gabe and the whole team are all very easy to work with, and we are more than satisfied with the final product. They have earned a client for years to come, and I would recommend them to anyone.”

CHARLIE SHACKELFORD

President and CEO of Logan Clutch

INTRODUCTION:

Charlie Shackelford oversees Legacy Boating Club, a private club established in 2004 offering premium boating experiences without ownership hassles, and Destin Vacation Boat Rentals, an award-winning rental and charter booking company founded in 2008. In 2024, the group that owns Legacy Boating Club acquired Destin Vacation Boat Rentals and Double Fun Pontoon Rentals, expanding their operations across multiple marinas along the Gulf Coast.

THE CHALLENGE:

  • An outdated website that was difficult for the team to update and manage.
  • The website was hosted on a custom private server, managed by a single provider, instead of being on a more accessible and universal platform, owned and managed by the client instead of the vendor.
  • An old design and user journey that made it hard to convert anonymous visitors into qualified leads
  • A custom Product Selector tool that needed a more manageable framework and integration with part inquiry forms
  • A disconnected workflow between product inquiries and the CRM, limiting the ability to vet leads and streamline sales follow-up for custom manufacturing solutions.

 

THE PARTNERSHIP:

BeginBound started working with Charlie for a simple website redesign and development of his primary Legacy Boating Club brand. After a successful engagement, BeginBound has now partnered with Charlie Shackelford to support ALL his businesses including Legacy Boating Club, Destin Vacation Boat Rentals, and Double Fun Pontoon Rentals, on multiple projects. This partnership has included several website redesigns, ongoing website updates, and ensuring ADA compliance. We have also been engaged in integrating new technologies and providing continuous support for their digital platforms on Wordpress, HubSpot CMS and CRM.

 

KEY SOLUTIONS

Legacy Boating Club, Destin Vacation Boat Rentals & Double Fun Pontoon Rentals Projects all included various services and deliverables, such as:
  • Website Redesigns: Begin Bound has undertaken multiple comprehensive website redesigns for Legacy Boating Club, Destin Vacation Boat Rentals, and Double Fun Pontoon Rentals, enhancing user experience and modernizing their online presence.
LegacyBoatingClub-Website Design Mock
DoubleFun-WebsiteMock-up

ADA COMPLIANCE

BeginBound worked to ensure that all of Charlie’s company websites for all businesses meet ADA compliance standards, making them accessible to a wider audience with audits and repairs, such as:
  • Color & Contrast Audit: Ensure text and UI elements meet minimum contrast ratios for readability.
  • Keyboard Navigation Audit: Test full site functionality using only a keyboard (no mouse) to ensure accessibility for users with motor impairments.
  • Screen Reader Compatibility Testing: Evaluate how content is interpreted by screen readers for users with visual impairments.
  • Alt Text & Image Description Review: Verify all images have meaningful alternative text descriptions.
  • Form Accessibility Checks: Ensure all form fields are properly labeled, navigable, and give clear error messages.
  • Semantic HTML & ARIA Label Audit: Use proper HTML tags and ARIA roles to communicate structure and meaning to assistive technologies.

WEB DEVELOPMENT & STRATEGY

  • Development of new modules and templates.
  • Assistance with formatting issues on the websites.
  • HubSpot support.
  • Migration and editing of blog content into new templates.
  • Addressing and correcting minor content errors by cross-referencing with spreadsheets.
  • Ensuring correct linking for activities and booking pages, including those with no current availability.
  • Maintaining consistent URLs for SEO purposes when transitioning to new themes.

WEBSITE CONTINUOUS IMPROVEMENTS

  • We have provided ongoing website updates to ensure the platforms remain current, functional, and aligned with business needs for all three entities.

CUSTOMER SERVICE

  • Begin Bound is noted for being incredibly responsive and easy to work with. We offer direct contact for any questions or concerns, especially regarding remaining development hours. Beyond the large projects, BeginBound also assigns a core team dedicated to each project that handles ongoing new tasks, provides estimates, and adds them to time tracking, with monthly invoicing for ongoing support, enhancements and maintenance, if a client requests it.

PRODUCT DETAILS AND CONVERSION FLOW IMPROVEMENTS

  • This included ensuring proper functionality of "Learn More" buttons to navigate to specific inner pages rather than pop-up windows for various activities such as Captained Luxury Double Decker, Waverunner Dolphin Tour, Dolphin Cruise, Captained Tiki Boat Booze Cruise, Fireworks Cruise, Destin Harbor Cruise, Inshore Fishing Charter, Charter Boat Daybreak, Crab Island Shuttle Boat, Crab Island Adventure Tour, and Sunset Cruise.

READY FOR RESULTS LIKE THESE?

Schedule a call and let’s map out your custom plan for what’s next.

Get Started