Gross Mendelsohn: Powering Growth Across Multiple Websites with HubSpot Automation and SEO

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BeginCast: Gross Mendelsohn, A Web Development Partnership Story
6:00

2 Complete Website Redesigns

under parent company umbrella

45+ Total Design Mockups

across three distinct businesses

55+ Total Templates Developed

in custom HubSpot Themes

669+ Total Webpages

across two main business verticals managed

37 Custom Resources

Added To A Newly Built New Resources Library

“BeginBound helped us with a website redesign and we were very pleased with the experience. Jesse and his team of designers and developers are easy to work with and extremely knowledgeable of HubSpot. Jesse communicates really well and helps non-designers understand the why/how of HubSpot web design decisions.”

SUSAN GORHAM

Director of Marketing & Communication

INTRODUCTION:

Founded in 1960, Gross, Mendelsohn & Associates (GMA) is a mid-sized CPA and consulting firm based in Baltimore, Maryland, with an additional office in Fairfax, Virginia, generating approximately $19 million in revenue. The firm has maintained independence for over 60 years, resisting acquisition by larger firms while offering specialized services like tax planning, business valuation, forensic accounting, and technology consulting through its Technology Solutions Group, established in 1993. GMA’s success is evident in its eight-time recognition as a top workplace, driven by a strong employee-centric culture with programs like RISE and partner sponsorship, alongside high client satisfaction for personalized, responsive service. With a focus on privately-held businesses, nonprofits, and families in the Mid-Atlantic, GMA leverages affiliations like BKR International to support clients globally while fostering long-term partnerships.

THE PARTNERSHIP:

Begin Bound has established a reliable and responsive multi-year partnership with Gross, Mendelsohn & Associates, consistently providing web development, digital graphic and print design, content adjustments, and general HubSpot Software platform support. Over the years we have done multiple website redesigns for their different businesses and maintaining brand consistency. In addition, GMA routinely contracts with BeginBound for various other digital marketing, front-end development, CRM Support and graphic design needs.

 

 

WEBSITE REDESIGN PROCESS

Technology Business (PURPLE) & Accounting Business (BLUE) Redesign and Rebuilds.
  • Three (3) Initial Home Page Design Mockups for review by key stakeholders that include fresh takes on their desired outcomes and stated goals. Based on the revisions from these key stakeholders, our team will make final changes to get to a finalized Home Page design to guide the rest of the redesign from the top down.
  • Up to 25 High-Fidelity Design Mockups for each site
  • New Custom Themes, hand-crafted in HubSpot CMS for each site according to the design mockups.
  • Custom Resources Library built and managed with filterable tags and more modern approach to offering brand-related resources to prospects and customers.
  • Complete migration, content loading and sitemap reorganization for each site, including SEO, 301 Redirects, link testing, form updates, etc.
GrossMendelsohn-PrintExample-Image
GMA-Website-Image

GENERAL MARKETING & WEB SUPPORT

  • Email Template Redesign and Optimization:
    • Updating instant blog notification emails for both the "purple" and "blue" blogs.
    • Implementing simple updates to email headers, button formatting/color, social icons, and top messaging.
    • Confirming that only instant notification emails are sent for blogs, and planning to update these specific templates. This work was estimated to take an additional two hours.
  • Responsive Website Updates: Addressing critical website changes driven by business reorganizations, such as the sale of their Wealth Advisory practice.

  • Ongoing Website Continuous Improvements: Begin Bound has provided ongoing updates to ensure GMA's platforms remain current, functional, and aligned with their evolving business needs.

  • Global Header and Navigation Updates:
    • Removing "Wealth Advisory" from the global header across both the main website and associated "blue" and "purple" sites/blogs due to the sale of the wealth advisory practice.
    • Removing "Wealth Management" from service dropdown menus on specific pages (e.g., client testimonials, resources, and the blog).
    • Identifying and updating separate header configurations for blog pages to ensure comprehensive changes.
  • Content and Structural Adjustments: Making precise modifications to global headers and service dropdown menus across multiple website sections and blogs to reflect current or updated service offerings.

  • Email Template Design & Functionality: Updating blog notification email templates to ensure consistent branding and messaging.

  • Customer Service: Begin Bound is noted for its responsiveness and ease of collaboration, offering direct contact for any questions or concerns. For example, Susan Gorham appreciated the quick confirmation and completion of tasks.

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