Building the Arkos Brand: Strategy, Design, and Scalable Web Templates

UpwardGradient-BB

Let A.I. do the reading — listen to our condensed podcast version of the case study.

BeginCast: Arkos Global, a Comprehensive Rebrand and Website Rebuild
5:16

20 Custom

Rebranded Web Design Templates

12 Custom

Templates for print

6 SOCIAL MEDIA NETWORKS REBRANDED

35 Designed Slides

For custom pitch book

10.37% AVG

Desktop Google page speed performance improvements

39.27% AVG

Mobile Google page speed performance improvements

“Jesse and team redesigned our old site and helped us through a rebrand. They are very knowledgeable and flexible to work with. Jesse is hands-on and responsive, easy going, and easy to work with. If you're looking for a good team, reach out to Begin Bound! Services provided Website development, Design/Branding, Marketing”

KANE MCGULKIN

Project Lead, Data Strategist

INTRODUCTION:

Arkos Global Advisors, previously known as Archetype Wealth Partners, is a fiduciary and fee-only wealth management firm based in Houston, Texas, with an additional office in Milton, Georgia. Founded with a vision to reimagine wealth management, the firm focuses on helping families thrive across generations by aligning their financial strategies with their values and purpose. When they firm needed a complete rebrand from Archetype Wealth Partners to Arkos Global Advisors, they reached out to BeginBound as the perfect partner to deliver on their updated aesthetic vision.

THE CHALLENGE:

  • Legal and Trademark challenges required the company to adopt a new name, brand and design that not only reflected their current business, but also set a new standard for their future.
  • New HubSpot CMS Development Guidelines and Theming Options made previous development no longer best-practice and the rebrand offered an opportunity to completely upgrade their development environment.
  • Improvements in ADA compliance, Google Lighthouse and PageSpeed scores were required to boost their visibility and aid general SEO/Marketing efforts at the time.
  • The required name change to “Arkos” created many logistical issues that needed to be solved for the entire company (e.g. updating business cards, powerpoints, digital marketing assets, print materials, etc).

 

THE PARTNERSHIP:

Having used BeginBound previously for several updates regarding design enhancements of their older brand, as well as expertise in HubSpot CMS and Marketing Automation, they were the preferred partner for Arkos to complete this new rebrand and development project.

 

And not a single hour was wasted maintaining what was already built. If your current web provider is charging you for “maintenance,” it might be time to give us a call.

 

LOGO DESIGN & REBRANDING

  • Successfully completed the general rebranding of Archetype Wealth Partners to Arkos Global Advisors, which included logo updates, updated icons, fonts, design treatment, and a branding guide.
  • Provided 3-5 initial logo designs for review and updated/revised the color palette as needed.
  • Designed and provided mockups of print materials, including business cards, a generic folder, envelope, letterhead, and notecard
ForSlider-ArkosHomeapge-Design
Arkos-PrintExample-image

WEBSITE DESIGN & DEVELOPMENT

  • Delivered a new mockup of the homepage and updated brand guidelines and logo package.
  • Updated Arkos Global Advisor's website on HubSpot CMS, including cloning their custom theme to a new one and updating the new theme to the new design.
  • Provided domain support, redirects if needed, and SSL support for the new Arkos Global Advisors website.
  • Ensured browser compatibility for all modern browsers such as Firefox, Chrome, Safari, iOS, and Android.
  • Implemented HubSpot Theme updates to improve core vitals scores for both desktop and mobile versions of the website.
  • Conducted image compression, search engine optimization, meta tag re-writes, and content updates related to performance as needed.
  • Benchmarked website performance with Google Page Speed Insights and Google Lighthouse before and after implementing updates.
  • Coordinated with the client to switch the DNS and oversaw the propagation process of the new domain.
  • Monitored the site over the weekend to ensure everything was functioning correctly after the launch.

MATERIALS, PRINT, SALES AND MARKETING BRAND UPDATE LOGISTICS

  • Created a social media banners and thumbnails package for Arkos Global Advisors (6 networks).
  • Developed a pitchbook design as a Microsoft PowerPoint with editable slides, including 35 designed slides and four hide-able slides with additional information.
  • Assisted in designing assets, mockups, and provided ordering assistance for the presentation folder and included materials.
  • Successfully launched the rebranded Arkos Global Advisors website, switching over all templates, verbiage, and aesthetics from the previous brand after client approval.
  • Rewrote all instances of "ArcheType" to "Arkos" on the website content, ensuring consistency.

READY FOR RESULTS LIKE THESE?

Schedule a call and let’s map out your custom plan for what’s next.

LET'S BEGIN